arketing
success comes with the sale of a manuscript to an editor. But, making that sale
includes selling ourselves as writers, and that depends on how professionally we
present ourselves.
Meeting an editor face-to-face happens at Christian writers conferences,
unless you know someone on an editorial staff personally. Otherwise, editors
meet you at their desks via mail or email.
It’s important to put your best foot forward to get a foot in the door of a
publishing house or periodical. Editors may or may not want manuscripts over the
transom. Marketing research tells you who still takes unsolicited manuscripts.
Think of querying an editor as knocking on his or her door and introducing
yourself and your idea. He or she will recognize your marketing knowledge when
you present pertinent reasons their readers will benefit from your article or
book.
Once convinced by your niche, slant, etc., the editor may assign a deadline
for your submission. Practicing professionalism not only means delivering on
deadline, but also fulfilling requirements such as word count and accuracy on
facts.
Show a willingness to accept editorial advice and criticism when it comes to
rewrites. Professional development comes with learning where there’s room for
improvement.
Even pros sometimes find themselves going from “door-to-door” presenting
proposals to editors, but with professionalism, persistence, much prayer and
God’s providential timing a door will open. An editor will purchase and publish
your manuscript.